During the 2024 UK general election campaign, politicians and newspapers have used a series of “scary-sounding numbers” to mislead voters about net-zero. While some of the numbers are accurate in isolation, they have been used in false or misleading ways, shaved of context and typically designed to exaggerate the cost of cutting emissions. Current prime minister Rishi Sunak, his energy secretary Claire Coutinho and a string of right-leaning newspapers have all been guilty of this approach. The most common tactics … read more »

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