There is no doubt that the influence of others can be a powerful climate policy tool. Research has long shown that one of the main reasons people put solar panels on their roofs is not because they are well off or green-minded. It’s because their neighbours have done it first. Living within 500 metres of a visible rooftop solar system makes you more likely to install one yourself, an analysis of Connecticut households shows, with each visible panel increasing by … read more »
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